Are you still trying to find inspiration for Black Friday for your small business? It isnt too late to create some great ideas for Black Friday that you can take advantage of! Below is a list of some ideas you may be able to adapt for your own business and ensure the end of the year is your best period yet!
General Service Discounts
- Percentage Discounts: Offer 20-50% off for services booked on Black Friday (e.g., consultations, initial assessments, or specific packages).
- Buy One, Get One: Introduce a “Buy One, Get One Half Price” offer for recurring services.
- Flat-Rate Offers: Provide a flat discount, such as £25 off any service or £100 off bookings over £500.
Package Deals
- Bundle Services: Combine popular services into discounted Black Friday bundles
- Annual Subscription Discounts: Offer a reduced rate for clients who commit to an annual package.
Exclusive Bolt-Ons
- Free Upgrade: Book on Black Friday to receive a free premium add-on
- Extra Time: Provide an additional hour of service for free with bookings made on Black Friday.
- Exclusive Resources: Offer a free downloadable e-book, checklist, or tool kit with each booking.
Loyalty Rewards
- Refer a Friend: Introduce a special Black Friday referral program with perks for both referrers and their friends (e.g., £20 gift card for each successful referral).
- Return Customer Deals: Reward repeat clients with a special Black Friday loyalty rate or early access to deals.
Service Upgrades
- Limited-Edition Services: Introduce an exclusive Black Friday-only service or upgrade at a discounted rate.
- VIP Experience: Offer a premium version of your service for the price of the standard one.
Group Offers
- Team Discounts: Discount group bookings for services like team training or workshops.
- Partner Collaborations: Team up with another service provider to offer bundled discounts (e.g., marketing + web design).
Freebies
Free Consultation or Trial: Offer free 30-minute consultations or trial sessions for Black Friday sign-ups.
- Gift with Purchase: Provide a free gift (like a branded mug or a digital resource) for every booking.
Urgency-Driven Offers
- Limited-Time Flash Sales: Run hourly or half-day deals to create a sense of urgency.
- Early Bird Bonuses: Offer an extra perk for bookings made during the first hour of Black Friday.
Holiday Tie-Ins
- Book Now, Use Later: Allow customers to pre-book services at a discount and use them anytime in the next 6-12 months.
- Gift Vouchers: Sell discounted gift vouchers for your services, perfect for holiday gifts.
Charity and Cause Marketing
- Give Back: Donate a percentage of your Black Friday sales to a local charity, showing your community support.
- Pay-It-Forward Program: Allow customers to pay for a service to gift someone in need at a discounted rate.
Reach Out to Discover Black Friday Ideas & More Now
If you have questions about how we can potentially support you and your business reach out today and speak to us about our marketing audits, strategic action plans and marketing management services. plus of course how we can help you plan ahead for your future!
Over the last thirty years Elizabeth has start up and run a number of successful businesses in a variety of industries including events management, restaurant, webdesign, business training and gardening! This has led to extensive knowledge of business startup, management and marketing.
She is also a qualified and experienced business and life coach with a passion for supporting small business owners. In addition to all of this she is an experienced and qualified further education lecturer, having taught face to face courses and workshops across England, as well as a range of online courses in a range of business and marketing topics .