Many businesses struggle with their marketing, even when they have someone in-house managing their regular marketing activity. It is even more challenging for those small businesses trying to do it all and not having in-house support! So we introduced a simple format to help businesses achieve more with their marketing, and in our article here we are going to introduce you to our Triple A Method!
Audit
To start with we perform a comprehensive audit of your marketing systems, processes, platforms, content and more. We explore every extra of your current marketing to see what is working, what isn’t working, what is missing and what is there but could be better. You will then receive a comprehensive report detailing our findings. This will vary depending on many factors, and is 100% personalised to your business but covers everything from marketing foundations like branding and image libraries to whether your social media platforms are fully optimised and so much more. In many cases, our audit report alone is a real eye-opener for businesses, organisations or charities.
Action
Based on your comprehensive, personalised audit report and our findings, we can then create a marketing action plan including all the aspects we need to address or we can improve in some way. In some cases this may be quick wins but with other aspects, it may take several months to improve things depending upon the task.
If we are looking at your website and SEO it may include content gaps and keywords or if it is social media it may be you filled out your profile for your business page or account but we could improve it further with more detail or align it with your branding. We will work with you over a period of time (usually a minimum of 6 months, but there are always things that need to be done or can improve especially when you consider changes to technology and systems like Google or Facebook for example).
Over time you will have a regular review meeting with us to discuss progress through your action plan, and new ideas, plus explore future plans and your seasonal top-up mini audit.
Achieve
We ensure that we work towards real improvement whether that is reach and awareness or engagement and branding. With marketing the goals are constantly moving especially with SEO and social media however establishing those strong foundations always pays with progress and results!
Do You Need Triple A Support?
From your initial enquiry and our foundation audits through to your personalised action plan, and at every stage we are working towards you achieving your marketing goals. Whether you prefer a virtual coffee or a real one we initially meet to chat through your challenges and your successes. If you have questions about how we can potentially support you and your business reach out today and speak to us about our marketing audits, strategic action plans and marketing management services. we can help you optimise your personal LinkedIn profile or your business page and even create a content plan too!
Over the last thirty years Elizabeth has start up and run a number of successful businesses in a variety of industries including events management, restaurant, webdesign, business training and gardening! This has led to extensive knowledge of business startup, management and marketing.
She is also a qualified and experienced business and life coach with a passion for supporting small business owners. In addition to all of this she is an experienced and qualified further education lecturer, having taught face to face courses and workshops across England, as well as a range of online courses in a range of business and marketing topics .
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