Word of Mouth

Did you ever realize just how important word-of-mouth marketing really is when it comes to the success of your business?

Essentially what word-of-mouth marketing does is build trust and credibility in your product, and it’s free!

In our world, today, we are inundated with commercials and ads that make a product look fabulous; however we are also aware of the fine print and possible scams that may be associated with those same products. We tend to distrust and err on the side of caution. BUT, if a co-worker or even a family member or friend began raving about that same product, our perspective is much different and we begin to trust and thus purchase that brand simply on recommendation.

Let’s talk about the ways we can generate word-of-mouth marketing, or buzz, about our particular product….

1.) Social Media

Social media such as Twitter, Facebook, blogs, message boards, etc is a great way to develop a buzz about your product. You can send out a glimpse of what you are offering and leave suspense to do your work. Maybe a big name in your industry is a follower and sends out a reTweet? Lots of ways to utilize Social Media to your advantage in this context. We have some clients that have been very successful with referrals, recommendations and their customers tagging them in requests for their services or products. Take a look at our Garden Elf Case Study.

Also remember to look out for opportunities in groups especially local community groups or special interest groups. You may find or you can ask friends, family and customers will even tag you or your business page as well. Just think for a minute how many times have you seen people to recommend a hairdresser, gardener or other small business in your local Facebook groups? Just be careful though to check out the group rules as some only allow advertising on certain days or businesses must be based in the direct local area, etc.

2.) Referrals

Referrals is a wonderful way for existing customers to promote your product to friends and colleagues, especially if they are getting something in return. Say a free gift, such as a VIP webinar or maybe a discount voucher or thank you gift voucher. This acts like an offline version of social media with people talking to their friends, family or neighbours and mentioning your organisation.

Active referral programs can work well for both B2C and B2B businesses as become a really strong lead source if nurtured carefully. Examples include:

  • Refer a neighbour and get a free lawn cut
  • Refer a friend and get £20 of Amazon or M7S vouchers
  • Refer a new customer and we will donate£10 to your favourite charity

3.) Testimonials

Of course! Happy customers’ testimonials can go a long way. You can post these on your webpage, blog, etc. Great write-ups entice people to want to learn more and could possibly be the final push to purchase. Take Amazon for instance….you are researching Coffee Makers. Two are of interest to you. However, out of the two one has many positive testimonials from existing users. Which one do you think you will choose?

Information we hear from other people is much more believable than ads, brochures or even slogans. So use it to your advantage. Ask your best clients for a review, and offer a small token of appreciation as a nudge. Utilize Social Media. Post testimonials in highly visible places. Together with your existing marketing campaign you can’t go wrong!

Collecting testimonials is now easier than ever too with Facebook, LinkedIn, Trustpilot, CheckaTrade, Google and other platforms all accepting reviews and testimonials of your organisation. These can then be used on your website and social media or even in case studies.

4.) Reward Schemes

Who doesnt like a thank you? Most of us have store cards probably like Nectar, Tesco or Co-op, etc. Not only do they keep customers coming back for more but often customer will talk about a new item of clothing or a great deal with their friends, family and colleagues. They can be quite easily to introduce with reward cards and rubber stamps in a physical shop or online with a website plugin.

Now that we’ve established a great overview on word-of-mouth marketing, tell us…. will you be adopting this idea within your business?

Elizabeth Graney
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Over the last thirty years Elizabeth has start up and run a number of successful businesses in a variety of industries including events management, restaurant, webdesign, business training and gardening! This has led to extensive knowledge of business startup, management and marketing.
She is also a qualified and experienced business and life coach with a passion for supporting small business owners. In addition to all of this she is an experienced and qualified further education lecturer, having taught face to face courses and workshops across England, as well as a range of online courses in a range of business and marketing topics .