Content planning is a strategic process of planning, creating, organizing, and scheduling various types of content to achieve specific marketing goals. It involves outlining what content will be created, when it will be published, and where it will be distributed. Content planning is crucial for promoting your business effectively because it helps you deliver relevant and valuable information to your target audience consistently, which can ultimately drive engagement, build brand awareness, and increase customer loyalty. It can also be a real struggle for many business owners as they try to juggle everything else in their business!
What do you say?
What can you share?
How do you share content?
Can you reuse content?
Can you reshare content?
These are just a small variety of the questions we are often asked by new clients when it comes to content planning!
Content planning is a strategic process of creating, organizing, and scheduling various types of content to achieve specific marketing goals. It involves outlining what content will be created, when it will be published, and where it will be distributed. Content planning is crucial for promoting your business effectively because it helps you deliver relevant and valuable information to your target audience consistently, which can ultimately drive engagement, build brand awareness, and increase customer loyalty.
How Can Content Planning Help Your Business?
- Consistency: By planning your content in advance, you can ensure a consistent presence across your marketing channels. Consistency is key to building brand recognition and keeping your audience engaged over time.
- Relevance: Content planning allows you to align your content with your business objectives and target audience’s interests. By understanding your audience’s needs and preferences, you can create content that resonates with them, driving better engagement and conversions.
- Efficiency: Planning ahead saves time and resources. Rather than scrambling to create content at the last minute, you can allocate resources more efficiently, streamline your workflow, and maintain quality standards.
- Strategic Alignment: Content planning enables you to align your content with your overall marketing strategy. You can ensure that your content supports your business goals, whether it’s increasing sales, generating leads, or building brand authority.
- Optimization: Planning allows you to optimize your content for different channels and formats. You can tailor your content to fit the preferences of each platform and maximize its reach and impact.
- Measurement and Analysis: With a content plan in place, you can track the performance of your content more effectively. By analyzing key metrics such as engagement, traffic, and conversions, you can identify what’s working well and make data-driven decisions to refine your strategy.
However, what can you actually share? Depending upon whether you are a product or service based business or a charity there are a large number of core content types you can always share with your followers. There are even ways you can reuse or re-engineer content so you aren’t having to constantly rethink of new ideas. Ideas can include customer reviews, blogs, services, products, awards, events, charity support and that’s just a very short list.
We offer two content planning packages to support business owners:
Content Planning Strategic Support
If you are simply looking for inspiration then one of our monthly or quarterly strategic support packages may be enough to keep you producing fresh, new and engaging content for your social media. We will work with you, your business and your business goals to come up with the perfect plan. You will get access to our hit list of ideas and inspiration which we will then customise for you. For example, did you know you can use reviews in a range of different ways, you can even get some different posts from just one review even?
Social Media Management Inclusive
If you need additional help to create, share or schedule your content plan we can also offer you one of our social media management packages which include content planning as well. If you cant want to remember to actually share your content or think about the when and where aspects then this is the ideal solution for you. Check our our social media management options and all the extras you get in addition to content plans when you go for this option.
If you have questions about how we can potentially support you and your business reach out today and speak to us about our marketing audits, strategic action plans and marketing management services. plus of course how we can help you save time with our content planning services we are here to support you and your business!