Could your ‘small idea’ be the answer to someone else’s big challenge?
In this episode of ScaleUp Radio, I’m joined by Elizabeth Graney MCIM, founder of Escape the Village: Rural & Local Marketing Consultancy — a purpose-driven marketing business helping rural entrepreneurs overcome the barriers of visibility, digital access, and isolation.
After being made redundant, Liz turned her skills into a mission: spotlighting the “well-kept secrets” of the countryside. Since launching in October 2023, she’s been helping small rural businesses thrive in a digital-first world, with a growing team that includes her daughter and two virtual assistants.
Growth Radio Episode
In this episode, we explore:
👉 Liz’s journey from corporate life to rural advocate
👉 How she applies geo-targeting, social strategy and award recognition to support overlooked businesses
👉 The mindset shift of treating support as an investment
👉 And her vision to create a legacy business — starting with making her daughter a director
Key Takeaway
💡 Key takeaway: You don’t need to be in a city to build a strong brand. With digital tools, clear messaging, and community focus, rural businesses can punch well above their weight.
This really echoes what I talk about in The Entrepreneurial ScaleUp System, that growth comes when you find your sweet spot and build the systems to scale your value.
🔗 Listen to the full episode – https://lnkd.in/ec2TB2h6
Over the last thirty years Elizabeth has start up and run a number of successful businesses in a variety of industries including events management, restaurant, webdesign, business training and gardening! This has led to extensive knowledge of business startup, management and marketing.
She is also a qualified and experienced business and life coach with a passion for supporting small business owners. In addition to all of this she is an experienced and qualified further education lecturer, having taught face to face courses and workshops across England, as well as a range of online courses in a range of business and marketing topics .