Pay PerPPC, or Pay-Per-Click, is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC, where advertisers bid for ad placement in a search engine’s sponsored links when someone searches on a keyword related to their business offering. PPC is an effective tool for driving targeted traffic to websites and generating leads or sales.
You can get paid ads on Facebook, LinkedIn Google and many other places. So it is important to understand who your target market is and where they may be!